Xperience Restaurant Group is the owner and operator of the nation’s most iconic Mexican restaurant brands. For over 65 years, XRG’s concepts have been at the forefront of innovation in Mexican cuisine.
We are proud of our heritage yet understand the importance of embracing our future. In 1954, El Torito was first introduced in Southern California, a concept that revolutionized the restaurant industry with Mexican casual dining. Half a century later, Mexican fare has become an integral part of the American dining experience. Xperience Restaurant Group continues to honor the flavorful history of Mexican cuisine, leading the way through culinary innovation, superior hospitality and rich and infused flavors. XRG currently owns and operates restaurants throughout the United States, with a mission to provide every guest that walks through our doors an “Xperience” second to none.
From the always popular traditional dishes served up at El Torito; to reliving the fresh coastal Mexican cuisine of Baja California through SOL Mexican Cocina, to the fresh and familiar neighborhood favorites at Chevys Fresh Mex; and a casual, seaside elegance infused with traditional Mexican flavors at Las Brisas, Xperience Restaurant Group is a leading Mexican full-service dining operator.
“We’re committed to the highest dining standards and dedicated to serving the freshest cuisine with excellent service in a clean, comfortable, and friendly environment. It’s all about the Xperience."Randy Sharpe, Chief Executive Officer & President
restaurant locations across the United States
guests served in 2019